allegra profile

But Why

I'm Allegra Moet Brantly and I believe the American dream needs a serious makeover.

Working 30 years for the same company and having a massive retirement account in the end isn't the norm anymore. And honestly, that kind of monotony sounds dreadful to most.

I believe there's too much world to see in one’s lifetime for annual 2-week vacations to suffice. Humans simply weren't designed for sitting and staring at a screen for 8+ hours a day. We know that’s not a fulfilling life.

We were built to explore, experience, learn, do and question the status quo.

And yet, people spend their entire working life hoping to save up enough of money just to deplete it from age 65 on. In that world, youth really is wasted on the young.. but it doesn't have to be.

What if you could design the life of your dreams and have full autonomy over your day-to-day? What if all you needed was to create enough passive income to outpace your expenses and you could be financially free and stress free?

If I've piqued your interest, you're in the right place. 

The ElleFactor was born to help you figure out how to invest in yourself, the markets, and each other via solid financial knowledge, guidance and community.

Normal is getting dressed in clothes that you buy for work, driving through traffic in a car that you are still paying for, in order to get to a job that you need so you can pay for the clothes, car and the house that you leave empty all day in order to afford to live in it.
— Ellen Goodman

About Allegra

Allegra Moet Brantly is a female empowerment, personal finance and salary negotiation coach in Austin, Texas.

She has experience raising seed-stage funding, scaling consumer startups, and has worked in digital marketing, sales and strategic partnerships for top FinTech, FashionTech and Beauty companies in NYC where she lived for 8 years before relocating to Austin (for love) in November 2017.


She created The ElleFactor & ElleFactor Circles to bring like-minded women together in intimate settings to knowledge share and accelerate the group’s collective financial future. 

Allegra is a hustler, an audacious dreamer, and an avid believer in the law of attraction. She cares about who you are and not what you do for work. 

She leads the local chapter of Ladies Get Paid, an organization working to close the gender wage gap and advance women. 

“More important than the how we achieve financial freedom, is the why. Find your reasons why you want to be free and wealthy.”
— Robert Kiyosaki